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Website Users Come and Go
Do Your Website Visitors Come… And Quickly Go?
DECEMBER 28, 2011 – A reader asks: "Some of my web pages have high bounce rates. I made a number of changes but nothing has made a difference. What should I do?"
Bounce rate measures the number of visitors who leave a website after looking at just one page or only staying for a few seconds. Bounce rate is like a "Whoa, not for me!" metric.
Many business owners focus on "improving" the pages with high bounce rates by revamping the page design, changing the page's (or site's) navigation structure, or rewriting copy in an attempt to decrease the bounce rate. But often that doesn't work.
Why? In many cases the page itself is not the issue. Often the problem starts with the visitor's purpose for visiting the page. Purpose is everything: If visitors find what they came for they are more likely to stay. If not, they bounce.
What's the Best Fit?
Picking A Host for Your Small Business Website
BY BOB ANDERSON | October 12, 2011
When it comes to launching or re-launching a website, there's a big difference between renting and buying.
Most business websites are renters — meaning that they live inside of a Web hosting company rather than on a computer that's owned and operated by the business. This scenario, known as "shared hosting," provides reliability, security and performance for a relatively low price.
But having roommates may not be right for every business. Some sites need more room to roam, faster road access, high security walls or the freedom to do some major renovations. In that case, a dedicated server or a "virtual private server" — which is a term used to describe partitioning a single server, or computer, to work more like a separate physical computer — may be a better fit.
Common Screen Printing Misconceptions
What You Need to Know about Custom-designed Apparel
OTTAWA, IL – November 7, 2011 - Apparel is a 6 billion dollar annual business. It’s a way to express yourself and get your brand out to the world! But before apparel items come to life many things happen. Products are picked, logos are designed, quotes are issued, and imprint decisions are made. Screen printing is one of the most common forms of decorating apparel.
There are many misconceptions associated with screen printers and the decoration method of screen printing. In my personal and professional experience, three common misconceptions come to mind:
- My artwork will look like it does on the computer screen or paper.
- Samples of my project can be done — fast and cheap.
- The printer has shirts in stock.
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